The design of this clinic was based on a dialogue between the architecture of the existing building and the perception of the business philosophy: To inspire hope, confidence, and authentic self discovery through the power of plastic surgery. Within Studio’s goal was for the patients to enter a calm and compassionate environment with a distinct branded presence. Nature infused colors reminiscent of raw cotton, plant-based dyes, wood, clay and earth would assist to bring the outside in in unexpected, organic and harmonious ways.

Within Studio was hired to create the company logo, branding, custom wallcovering, custom signage, select all furniture, fixtures, accessories and art – while creating the layout, program and interior design package for the space.

The client logo represents an agave plant morphed into a bud. In Aztec mythology, the agave plant is considered sacred and symbolizes passion and transformation. This intentional design was paired with large windows and organic lines in art, wallcoverings, and furniture that would emulate the curves in nature and the human form.

Within Studio assisted in developing a custom fragrance called “Purify” with notes of Agave, Shiso Leaf and Heirloom Wheat. This fruity, exotic fragrance gently permeates the space to bring a feeling of morning sunlight, hope and brightness throughout.

Several varieties of large plants are found throughout the space to improve air quality and the lobby showcases a 100% pures Himalayan crystal salt wall. This accent releases naturally occurring negative ions which reduce tension and stress by purifying the air.

Design: Within Studio
Architect: SWAIM Architects
Contractor: Caldwell Watza Construction
Furniture Dealer: Tucson Business Interiors
Photography: Giuseppe DeMasi