Designing Smile Hair Clinic, a hair transplant clinic in Ataşehir, Istanbul, with a highly functional program, aimed to create a next-generation medical space. The clinic focuses on attractiveness, memorability, masculinity, sterility, and technological innovations. Architectural design elements inspired by the brand identity, such as a blue color palette, metallic finishes, and advanced technologies, were incorporated to bring the brand to life and create a memorable experience.

The project reflects Smile Clinic’s nurturing nature, transformation into a true gentleman, masculine and classy demeanor, the excitement of starting a new chapter, and a human-centered approach. The design endeavors to create a space that positively promotes itself. Branding initiatives, graphic sculptures, and photo corners were strategically placed to boost media visibility. The concept of ‘High-end interior as a showcase’ influenced finishes, lighting, material selections, and overall ambiance, catering to diverse usage scenarios.

The hair transplant procedure symbolizes transformation in terms of individual, emotion, and space. Therefore, the design focuses on creating a holistic environment that triggers user emotions and prepares them for transformation. Balancing functionality and aesthetics, our approach aimed to merge medical functionality with stylish elements. Parametric tools integrated abstract transformations of dot growth patterns observed in hair transplant procedures, resulting in a timeless, digital, and innovative clinical design.

Artworks such as sculptures, graphic walls, and digital art enhance the aesthetic appeal of the space, fostering engaging experiences. Also mirrors were strategically placed as architectural illusions to double the perceived space and create areas for user interaction. The project, a multi-storey facility with over fifty operating rooms, office areas, and on the top floor, a VIP lounge and additional operation rooms, is tailored to specific usage scenarios. The clinic was meticulously designed not only to facilitate medical procedures but also to deepen patient connections, instill confidence, and ensure top-tier service. Every space was crafted with diverse interior styles tailored to their functions, aiming to create a lasting and deeply impactful experience, enriching the overall clinic ambiance.

Considering the predominantly male clientele of hair transplant clinics, a masculine environment was created. The transformation and confidence-boosting feature of the podium designed for the entrance, combined with an iconic installation in the waiting area, enhanced by modern lighting and minimal yet impactful furniture, sets the tone. The use of metallic surfaces, bold blue accents, and natural, minimalist furniture combines strength with simplicity, reinforcing the clinic’s aesthetic appeal.

Design: Slash Architects
Photography: Cem Yetkin