Rose Cancer Center

Neumann/Smith Architecture’s Rose Cancer Center in Royal Oak, features a serene lobby renovation that fosters healing through uplifting design, natural materials, and a strong sense of community connection.

  • area / size 4,200 sqft
  • Completed 2024
  • Type Hospital,
  • The Rose Cancer Center lobby renovation at William Beaumont University Hospital brings a fresh, uplifting design aligned with Corewell Health’s standards. Light colors, tile flooring, and updated resource spaces create a welcoming environment for patients, families, and survivors. The reimagined center promotes comfort and connection at every touchpoint, from private consultations to peaceful outdoor access.

    The design centers on healing, with selections that support comfort, connection, and hope. Calming palettes, wall coverings, natural materials, and adaptable spaces come together for a sense of calm in the space. From private consultation areas to wellness-focused rooms, the environment empowers patients with thoughtful support throughout their care journey.

    Preserved from the original lobby, the mosaic mural—created by patients, survivors, and families—remains a meaningful element in the renovated space. The resource center offers a private office for research or one-on-one conversations and opens to an outdoor patio. Nearby, the flexible conference room supports a range of uses, from meetings to support groups and wellness activities like yoga.

    Several years before the lobby renovation, Neumann/Smith also designed the Rose Cancer Center’s drop-off canopy and entrance expansion.

    Design: Neumann/Smith Architecture
    Construction: Kasco
    Commercial Interiors: CityWorx
    MEP: Peter Basso Associates
    Photography: John D’Angelo